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In recent years, decentralized finance (DeFi) has become an increasingly popular alternative to traditional finance. One of the ways in which DeFi has evolved is through the creation of decentralized exchanges (DEXs). These exchanges are built on blockchain technology and operate without the need for intermediaries like centralized exchanges. With the rise of DEXs, a new type of fundraising mechanism has emerged called Initial DEX Offering (IDO). But what is it actually?

An Initial Dex Offering (IDO) is a fundraising method for decentralized projects that are built on decentralized exchanges (DEXs). Unlike an Initial Coin Offering (ICO), which is a token sale event on a centralized exchange, IDOs take place on a decentralized exchange, allowing for greater decentralization and community participation.

IDO investors can benefit from the token’s price appreciation if the project succeeds, but they also risk losing their investment if the project fails. Because IDOs take place on DEXs, they provide investors with more control over their investments.

How does an Initial Dex Offering differ from an Initial Coin Offering?

While both IDOs and ICOs are fundraising methods for new cryptocurrency projects, there are some key differences between them. Here are a few ways that differ IDOs from ICOs:


IDOs typically have more limited availability than ICOs. Since IDOs take place on DEXs, they may be restricted by the DEX’s liquidity or the number of users on the platform.

Price discovery

In an IDO, the price of the token is determined by the market on the DEX. In an ICO, the price is typically set by the project team, which may lead to overvaluation or undervaluation of the token.


IDOs offer greater trust and transparency than ICOs. Since IDOs take place on DEXs, the trading is entirely transparent, and investors can monitor the trades in real time. This provides more confidence in the process and the project.

How does an IDO work?

The process of an IDO typically involves several steps. First, the cryptocurrency project will create a new token that will be used in their ecosystem. This token is typically based on an existing blockchain, such as Ethereum or Binance Smart Chain.

Next, the project will work with a DEX to launch its IDO. The DEX will typically have some requirements that the project needs to meet, such as a certain level of liquidity or a certain amount of community support.

Once the project has met the requirements, they will launch their IDO on the DEX. This usually involves setting a fixed price for the new token and allowing users to purchase it using a cryptocurrency like Ethereum or Binance Coin.

Once the IDO is complete, the new token is typically listed on the DEX for trading. This allows users to buy and sell the token as they see fit.

That’s it! How straightforward the process is, right? Now let’s take a look at some case studies of successful IDOs.

Case studies of successful IDOs

One example of a successful IDO is the launch of the RARI token on the popular decentralized exchange, Uniswap. Rarible, a marketplace for buying and selling digital art, decided to launch an IDO to raise funds for platform development and to distribute tokens to early adopters.

Rarible partnered with the crypto launchpad, DAO Maker, to help facilitate the IDO. They set a fundraising goal of $2 million and offered 25 million RARI tokens for sale at a starting price of $0.15 per token.

The launch was highly successful, with the tokens selling out in just under 10 minutes and raising a total of $14 million. The demand for RARI tokens was driven by the popularity of NFTs and the growing interest in digital art and collectibles.

Another successful IDO was the launch of the SUSHI token on the decentralized exchange, SushiSwap. SushiSwap was created as a fork of the popular decentralized exchange, Uniswap, with the goal of offering a more community-driven and decentralized platform.

The SUSHI token was launched as part of an IDO, with the initial sale price set at $0.05 per token. The launch was highly successful, with the tokens selling out within 5 minutes and raising a total of $5 million.

The success of the SUSHI token launch was driven by the strong community backing of SushiSwap and the growing interest in decentralized finance (DeFi) applications.

In both of these cases, the success of the IDO was driven by a combination of factors, including strong community backing, a clear use case for the tokens, and a growing interest in the underlying technology.


IDOs offer a promising new way for startups to raise funds and for investors to participate in early-stage projects. However, it’s important to do your due diligence and research before participating in an IDO to mitigate potential risks and ensure a successful investment.



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