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If you’re new to the world of cryptocurrencies, you may have heard the term pump and dump being thrown around. It’s a term that describes fraudulent activity in the crypto market that has been happening for years. In this article, we’ll take a closer look at what pump and dump is, how it happens, and how you can protect yourself from falling victim to this scam.

What Exactly are Pump and Dump?

So, imagine you and some friends are trying to make some money by investing in a particular cryptocurrency. You notice that the price of the coin is pretty low right now, but you have reason to believe that it’s going to go up soon. Maybe you read some news about the coin getting adopted by a big company, or maybe you just have a hunch that it’s undervalued.

Now, there are two ways you could try to make money from this situation. The first way is to buy some of the coins and hold onto them, hoping that the price will rise over time. The second way is to engage in a pump and dump scheme.

In a pump and dump scheme, you and your friends try to artificially inflate the price of the coin by buying up a lot of it all at once. This sudden surge in demand causes the price to rise rapidly. Once the price has risen to a certain level, you and your friends sell off all of your coins at a profit. This sudden influx of sellers causes the price to crash, leaving anyone who bought in too late to hold the bag.

A pump and dump scheme is a way for a small group of people to manipulate the market to make a quick profit. It’s illegal in many places, including the United States, and it’s generally considered unethical even in places where it’s legal. It’s also a risky strategy since there’s always the chance that the price won’t rise as much as you hoped or that too many people will catch on to what you’re doing and ruin your plan.

So, that’s the basic idea behind pump and dump schemes in the cryptocurrency world.

How does it work?

So, how does a pump and dump happen? It typically starts with a group of people buying up a large number of tokens of a lesser-known cryptocurrency. These individuals then begin spreading rumors and creating hype around the token, usually through social media and chat groups. They may claim that the token is going to be listed on a major exchange or that it has secured a partnership with a well-known company.

As more people begin to buy into the hype and invest in the token, the price begins to rise rapidly. This is the pump phase of the scheme. As the price reaches a certain level, the individuals who started the scheme begin selling their tokens, causing the price to crash. This is the dump phase, and it often happens very quickly, leaving investors with a significant loss.

Factors that contribute to pump and dump schemes

The most significant factor is the lack of regulation in the investment market. Many countries have laws and regulations in place to prevent pump and dump schemes, but some countries have looser regulations or ineffective enforcement, which makes it easier for scammers to carry out these schemes.

The lack of knowledge and experience of some investors can make them more susceptible to pump and dump schemes. Scammers often target novice investors who may not have a good understanding of the investment market, making it easier to convince them to buy into the scam.

Greed and the promise of easy money can also contribute to pump and dump schemes. Many investors are attracted to the idea of making quick profits and may not take the time to do their due diligence on an investment opportunity, which can make them vulnerable to scams.

Signs of a Pump and dump scheme in Cryptocurrency

How can you spot a potential pump and dump scheme? Here are some things to keep an eye out for:

  • If you notice that the price of a particular cryptocurrency has suddenly spiked without any clear reason, be cautious. It could be a sign of a pump and dump in progress.
  • Keep an eye on social media platforms like Twitter, Reddit, and Telegram. If you see a sudden surge in the hype around a particular cryptocurrency, especially if it’s coming from accounts with low follower counts, it could be a sign of a coordinated effort to pump up the price.
  • Before investing in any cryptocurrency, it’s important to do your research and make sure that it has solid fundamentals. If you can’t find any clear reason why a particular cryptocurrency should be worth a lot of money, it could be a sign that its price is being artificially inflated.
  • If someone is promising you quick and easy profits in a particular cryptocurrency, be skeptical. No investment comes without risk, and anyone promising guaranteed returns is likely trying to scam you.

Prevention and Protection

So, how can you protect yourself from falling victim to a pump and dump? Firstly, always do your research before investing in any cryptocurrency. Don’t simply rely on rumors and hype to make your investment decisions. Look at the token’s whitepaper, its development team, and its community to get a better understanding of its potential.

Additionally, be wary of any investment opportunity that promises guaranteed returns or quick profits. If something seems too good to be true, it probably is. Finally, consider investing in well-known cryptocurrencies with a proven track record, rather than lesser-known tokens that are more susceptible to pump and dump schemes.


Pump and dump schemes in the cryptocurrency world are a real threat to investors. These schemes rely on false information, hype, and manipulation to artificially inflate the price of a cryptocurrency and lure in unsuspecting investors.

Remember that investing in cryptocurrencies is a high-risk activity and it’s important to only invest what you can afford to lose. If you suspect that a cryptocurrency may be involved in a pump and dump scheme, it’s best to stay away and report any suspicious activity to the relevant authorities.


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