What is AdEx (ADX)

AdEx is an open, trust-minimized protocol & stack for digital advertising that reduces ad fraud, malvertising and protects user privacy. It originated in 2017 as a decentralized ad exchange for digital advertising, and later evolved into the full-stack solution it is today.

The AdEx protocol facilitates trading of advertising space/time, as well as the subsequent verification and proof that it actually occurred. Essentially, it covers all interactions between publishers, advertisers and end users. The protocol combines traditional peer-to-peer technology, cryptography and blockchain.

The rationale for creating the AdEx protocol is to create an open-source, transparent and fraud-proof replacement to the existing stack. In a way, AdEx’s mission is to create a new standard in digital advertising: by introducing real-time tracking and reporting directly accessible to each advertiser and publisher, and dropping the need for most intermediaries, we dramatically reduce the ability for any side to report wrong data to others for their own financial gain.

The AdEx team also develops an open source platform built on top of the Ethereum implementation of the protocol

The AdEx protocol is designed to be completely invisible to end users, while improving their internet browsing experience (generally encouraging quality ads and unobtrusive experience).

Details

Public sales: Jun 30, 2017 – Jun 30, 2017
Hard cap: 40,000 ETH
Raised: 40,008 ETH

Legal

Blockchain Platform: Ethereum
Registration country: Estonia
Registration year: 2017